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Brand Management, Strategic Re-Branding & Identity order at Melbourne Australia | Price  , Information about Brand Management, Strategic Re-Branding & Identity Melbourne in Australia, from MJH Group Pty, Ltd.. Brand management | Allbiz
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    Brand Management, Strategic Re-Branding & Identity

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    Description

    Brands - More Than Meets the Eye

    Branding is more than a graphic design exercise or selecting a new logo.

    In both consumer and business markets, successful branding and re-branding is about enabling business success and growth.

    What is a Brand?

    A brand is made up of visual and emotional elements.

    The visual elements of a brand are the logo, corporate colours, images and overall look and feel that a company uses to represent itself in the market.

    The emotional elements of a brand come from:

    • What it means to them: the values and meanings that customers assign to your brand
    • How much it means to them: the level of investment and engagement that customers have in the brand.

    Making Your Brand

    Successful brands are made through Marketing Strategy, Marketing Communication and Business Behaviour.

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