Brands - More Than Meets the Eye
Branding is more than a graphic design exercise or selecting a new logo.
In both consumer and business markets, successful branding and re-branding is about enabling business success and growth.
What is a Brand?
A brand is made up of visual and emotional elements.
The visual elements of a brand are the logo, corporate colours, images and overall look and feel that a company uses to represent itself in the market.
The emotional elements of a brand come from:
- What it means to them: the values and meanings that customers assign to your brand
- How much it means to them: the level of investment and engagement that customers have in the brand.
Making Your Brand
Successful brands are made through Marketing Strategy, Marketing Communication and Business Behaviour.