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Brand Management, Strategic Re-Branding & Identity order in Melbourne
Order Brand Management, Strategic Re-Branding & Identity
Brand Management, Strategic Re-Branding & Identity

Brand Management, Strategic Re-Branding & Identity

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Description

Brands - More Than Meets the Eye

Branding is more than a graphic design exercise or selecting a new logo.

In both consumer and business markets, successful branding and re-branding is about enabling business success and growth.

What is a Brand?

A brand is made up of visual and emotional elements.

The visual elements of a brand are the logo, corporate colours, images and overall look and feel that a company uses to represent itself in the market.

The emotional elements of a brand come from:

  • What it means to them: the values and meanings that customers assign to your brand
  • How much it means to them: the level of investment and engagement that customers have in the brand.

Making Your Brand

Successful brands are made through Marketing Strategy, Marketing Communication and Business Behaviour.

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Brand Management, Strategic Re-Branding & Identity
Brand Management, Strategic Re-Branding & Identity
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