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    Business to Business B2B Marketing & Industrial Marketing

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    Specialised Markets, Specialised Approach

    MJH Group has significant experience working with organisations operating in industrial markets & business to business (B2B) environments. This specialised area of Marketing requires a specialised and carefully planned and executed approach.

    B2B Marketing deals with buyers who are making complex decisions affecting both their companies performance and their personal job security & career. The correct approach to B2B Sales & Marketing is to effectively manage risk for the buyer and decision maker while demonstrating the benefit.

    MJH Group leads the market with our approach to B2B Sales & Marketing and our MJH Group Customer Understanding Program. In this program we have collected data on commercial purchasing decisions in over 1000 in-depth interviews with buyers and decision makers in commercial and government sectors.

    Clients benefit from MJH Groups experience in this area because we have a detailed understanding of the buying process and purchasing motivations of commercial and industrial buyers.

    This data and our experience in B2B markets means that we can help you increase your sales and build strong customer relationships.

    Our experience spans B2B markets such as;

    • Healthcare
    • Food Wholesale
    • FMCG Wholesale
    • Professional Services
    • Banking & Finance
    • Construction
    • Mining
    • Manufacturing
    • Government
    • Transport & Logistics
    • Business Services
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