Each has done a great job of creating a brand/corporate identity which "owns" a particular space. BMW = engineering experience. Volvo = safety. Mercedes-Benz = prestige.
What do you represent? If your target market know of your existence, do they know what you represent? Or are they confused?
A confused corporate identity drives customers away. If customers are seeking prestige, the reasoning is "XYZ company really isn't prestigious." If they're seeking engineering excellence, they think "XYZ company isn't really known for engineering excellence." Confusion makes people think of all the things you aren't, rather than all the things you are.
Aktiv Tactics bring our experience, skills, and fresh external perspective to help you clarify and define your corporate identity and represent that through your logo, signage, marketing, copywriting, and even customer interactions.
We realise that not everybody has a huge budget available to invest in Corporate ID developement, and therefore are able to tailor our services to deliver value even on a small budget.