Direct Marketing & Database Marketing
Direct Marketing/Database Marketing is a highly cost effective and useful marketing tool in both consumer and industrial B2B markets.
Unfortunately, many companies misuse and overuse direct marketing. The result is that they "turn-off" their customers by contacting them too frequently or sending information that is not relevant.
MJH Group works with our clients to create a Database Marketing program that is relevant and interesting to customers, is correctly scheduled and builds a positive relationship with your business to increase sales.
For many businesses, customers in your current database have already made the choice to do business with you and often just need a reminder to do so again.
In B2B markets and consumer markets with a long sales or ownership cycle (such as cars) Direct Marketing allows you to stay in-touch with those customers to keep the sale "warm" in the lead up to their next decision.
We can also easily create a profile of current customers in order to purchase a list of similar customers in order to increase your customer base.