Internet marketing is not something you undertake in isolation from other marketing activites, in fact it is through an integrated marketing plan that you achieve the best results, but certainly you need to think laterally and adopt a new mindset if you're truly going to capitalise on the power of the Internet.
With the meteoric rise of social media, the Internet offers the opportunity to build relationships with clients and prospects in a non-intrusive manner, and yet personalise your interactions such that the public has acccess to relevant information in the right place and at the right time. Unlike a one-size-fits-all mail, television, or radio campaign, Internet offers the opportunity to personalise communications according to a range of factors, and to provide details on demand if the reader wants to find out more instantaneously.
Aktiv Tactics, a Melbourne-based marketing communications consultancy, was founded by Philip Brookes in 2003 and is shaped by his background of almost 20 years in the Information Technology and web development industry, much of that time spent leading I.T. and web companies. One of our core strengths is the ability to deliver amazing results through the use of web sites, web applications, email marketing, social media, and sophisticated monitoring and analysis of these results.
Our services include web application development, search engine optimisation, pay-per-click campaign management, email marketing, project management and campaign management.